We answer these questions…

  • Is your brand’s experience the best it can be?
    Experience audit ...

    Experience Audit

    What is your brand’s experience right now?

    We use industry-specific scorecards, design principles, analytics data and direct observation of end-user behaviour to help you define your brand’s challenges.

    Inquire now
    Service 1
  • What will be your brand’s experience tomorrow?
    Customer journey mapping ...

    Customer Journey Mapping

    You know your brand's experience today. We show what it can be tomorrow.

    Our customer journey maps let the entire organisation visualise, validate and plan the implementation.

    Inquire now
  • How persuasive and easy is your product or service?
    User experience architecture ...

    User Experience Architecture

    Responsive or Adaptive web? Mobile or Hybrid app? How will omni-channel interaction work?

    We design the content, navigation, and interaction of each touch so that end-users can accomplish their goals.

    Inquire now
  • How pleasant and efficient is it?
    UI + code ...

    UI + Code

    Get visually designed, pixel-perfect HTML code that is ready for integration with your back-end.

    Inquire now
  • Does your team have insightful dashboards?
    Conversational ui design ...

    Conversational UI Design

    You have a chatbot (so do all your competitors). What is your chatbot's personality? How does it respond to customers' intents? How does it reflect your brand? We can help.

    Inquire now
    Service 5
  • Does your brand take advantage of new interactions like chatbots?
    Enterprise ui design ...

    Enterprise UI Design

    Your current analytics dashboard, CRM and ERP systems empower your organisation. But do they truly help you be efficient and take decisions?

    We customise them to your unique needs and processes.

    Inquire now
    Service 6
  • Does everybody in your organisation truly understand the power of design?
    Design training ...

    Design Training

    If you want to lead with design, then everyone in the organisation should understand its fundamental principles and their applications

    Inquire now
    Service 7
  • Do you have the infrastructure to effectively deliver design?
    Design team setup ...

    Design Team Setup

    Some aspects of design are best done in-house. We can recruit and train your team while setting up the design processes and infrastructure.

    Inquire now
    Service 8
    Service 8
  • 01

    Experience Audit

    What is your brand’s experience right now?

    We use industry-specific scorecards, design principles, analytics data and direct observation of end-user behaviour to help you define your brand’s challenges.

    Service 1
    Go to Questions Arrow
  • 02

    Customer Journey Mapping

    You know your brand's experience today. We show what it can be tomorrow.

    Our customer journey maps let the entire organisation visualise, validate and plan the implementation.

    Go to Questions Arrow
  • 03

    User Experience Architecture

    Responsive or Adaptive web? Mobile or Hybrid app? How will omni-channel interaction work?

    We design the content, navigation, and interaction of each touch so that end-users can accomplish their goals.

    Go to Questions Arrow
  • 04

    UI + Code

    Get visually designed, pixel-perfect HTML code that is ready for integration with your back-end.

    Go to Questions Arrow
  • 05

    Conversational UI Design

    You have a chatbot (so do all your competitors). What is your chatbot's personality? How does it respond to customers' intents? How does it reflect your brand? We can help.

    Service 5
    Go to Questions Arrow
  • 06

    Enterprise UI Design

    Your current analytics dashboard, CRM and ERP systems empower your organisation. But do they truly help you be efficient and take decisions?

    We customise them to your unique needs and processes.

    Service 6
    Go to Questions Arrow
  • 07

    Design Training

    If you want to lead with design, then everyone in the organisation should understand its fundamental principles and their applications.

    Service 7
    Go to Questions Arrow
  • 08

    Design Team Setup

    Some aspects of design are best done in-house. We can recruit and train your team while setting up the design processes and infrastructure.

    Service 8
    Service 8
    Go to Questions Arrow
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We tame technology to your needs

  • Power bi
  • Salesforce
  • SAP
  • Swift
  • Android Studio
  • React
  • Angular
  • Flutter
  • Ionic
  • Power bi
  • Swift
  • Salesforce
  • Android Studio
  • SAP
  • React
  • Ionic
  • Angular
  • Flutter
Background Shape

We work with brands across industries

Bridgei2i
Axis Bank
Smartron
Bestseller
Globe
DBS
FSS Powering Payments
EkStep
Liberty
Cafe Coffee Day
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“Working with Clay helped us think through the product strategy. We benefitted from their broad, real-world experience as well their creative, independent thinking. They have been a great design partner who supported us from product concept to design production.”

Vice President – Strategy, Bridgei2i

“Clay Consulting has been one of the main UX partners for Axis Bank over the last 18 months. They offer a nimble yet meticulous approach to UX design rooted in strong consumer understanding. I like their focus on interaction design over visual design. Anirudh and Mahesh come with bundles of experience and are great to work with.”

AVP - Digital banking, Axis Bank Ltd.

“The Clay team actively participates in our company development and ideas that we want to implement. In some segments of our business, they think two or three steps ahead of us.”

CTO, Smartron

We are a small team of experts & practitioners

  • Anirudh Moudgal
    Anirudh Moudgal
    Co-founder & Technical Director
    Linkedin

    Anirudh is the co-founder and Technical Director @ Clay. A career spanning 20 years in the field of UX, he has a Master’s in Human-Computer Interaction and Cognitive Science from Georgia Tech, USA. He has led several UX strategy engagements with some of the leading global companies such as Sunlife Philippines, Globe Telecom, Philippines, XL Telecom- Indonesia, Fidelity Investments UK, Brown Brothers Harriman USA, Microsoft, Procter & Gamble etc. Anirudh also serves as design instructor and has several publications to his credit.

  • Mahesh Menon
    Mahesh Menon
    Co-founder & Business Director
    Linkedin

    Mahesh is the co-founder and Business Director @ Clay. He is a Graduate from the Asia Institute of Management, Manila. He has been in the business of Design since 2001 covering India and S.E.Asia based out of Singapore. He has program managed several experience design engagements with some of the leading regional heavyweights such as Globe Telecom, DBS Bank, HDFC Bank, Axis Bank, Sunlife Insurance, Liberty Insurance SA, XL telecom etc.

  • Anirudh Moudgal
    Anirudh Moudgal
    Co-founder & Technical Director
    Linkedin

    Anirudh is the co-founder and Technical Director @ Clay. A career spanning 20 years in the field of UX, he has a Master’s in Human-Computer Interaction and Cognitive Science from Georgia Tech, USA. He has led several UX strategy engagements with some of the leading global companies such as Sunlife Philippines, Globe Telecom, Philippines, XL Telecom- Indonesia, Fidelity Investments UK, Brown Brothers Harriman USA, Microsoft, Procter & Gamble etc. Anirudh also serves as design instructor and has several publications to his credit.

  • Parvinder Singh
    Parvinder Singh
    Analytics Director
    Linkedin

    Parvinder serves as the Analytics Director @ Clay and is our domain expert in the field of Dashboard analytics for the Retail and Banking sector. His core expertise is on the Microsoft BI & Salesforce platforms. A Graduate from the Indian Institute of Management, Ahmedabad, India. Parvinder has over 20+ years of work experience in the Consumer Internet, Retail, Consumer Banking and FMCG companies. He last served as the Chief Omnichannel Officer for Mahindra Retail Pvt. Ltd. He has also worked as the Head of Emerging Affluent Banking, Emirates NBD, UAE.

Mahesh is the co-founder and Business Director @ Clay. He is a Graduate from the Asia Institute of Management, Manila. He has been in the business of Design since 2001 covering India and S.E.Asia based out of Singapore. He has program managed several experience design engagements with some of the leading regional heavyweights such as Globe Telecom, DBS Bank, HDFC Bank, Axis Bank, Sunlife Insurance, Liberty Insurance SA, XL telecom etc.

Anirudh is the co-founder and Technical Director @ Clay. A career spanning 20 years in the field of UX, he has a Master’s in Human-Computer Interaction and Cognitive Science from Georgia Tech, USA. He has led several UX strategy engagements with some of the leading global companies such as Sunlife Philippines, Globe Telecom, Philippines, XL Telecom- Indonesia, Fidelity Investments UK, Brown Brothers Harriman USA, Microsoft, Procter & Gamble etc. Anirudh also serves as design instructor and has several publications to his credit.

Parvinder serves as the Analytics Director @ Clay and is our domain expert in the field of Dashboard analytics for the Retail and Banking sector. His core expertise is on the Microsoft BI & Salesforce platforms. A Graduate from the Indian Institute of Management, Ahmedabad, India. Parvinder has over 20+ years of work experience in the Consumer Internet, Retail, Consumer Banking and FMCG companies. He last served as the Chief Omnichannel Officer for Mahindra Retail Pvt. Ltd. He has also worked as the Head of Emerging Affluent Banking, Emirates NBD, UAE.